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Experience: 6+ years

JAN '23 - Present



New Delhi

Growth: Direct impact on Rupay CC activations ~7% improvement. New user Merchant Payments in week 0 ~27% conversions achieved.

Payments: Direct impact on Payment History CTR ~20% improvement. Resolved issues with user flows enhancing experience.

DesignOps: Hired a new design team for a vertical followed by total revamp of design system and cross-functional design process.

JUL '20 - Dec '22


PokerBaazi (by Baazi Games)

New Delhi

Growth: Direct impact on First Time Deposits of new users.

Re-imagined game leaderboards for better LTV of poker players.

Gamification: Implemented gamification mechanics on various user flows across the app including Wallet, Offers, User Milestones.

Core Game: Crafted India’s best mobile poker playing platform, utilising new technologies like Rive/Lottie to enhance user delight.

DesignOps: Hired a new design team for a vertical followed by total revamp of design system and cross-functional design process.

FEB '20 - JUN '20


PokerBaazi (by Baazi Games)

New Delhi

Research: We created the brand new PokerBaazi, working closely with the Chief Product Officer and Head of Product at Baazi Games. Following were few of our goals:

  • Initial market and competitor research to understand the standards that the new App had to achieve.

  • Identifying different personas.

  • Finalising the roadmap as per different design milestones to be achieved.

DesignOps: Hired a new design team for a vertical followed by total revamp of design system and cross-functional design process.

JAN '20 - FEB '20




UX Audit/Revamp: Conducted UX Audit for various study abroad modules and revamped the main LP based on findings.

JUL '19 - DEC '19


9stacks Poker

New Delhi

9stacks poker is one of the online poker platforms in India. Working closely with CTO and CEO, I created the initial foundations for the unification project planned by 9stacks.

  • Worked on a User Acquisition project.

  • Gamified the journey of the first time recreational player on the platform.

  • The new gamified experience directly affected the DAU and MAU numbers of the platform.

JAN '17 - JUN '19




Worked for various clients across India on various projects. This helped me develop my soft skills by multiple folds and gave me first-hand experience connecting with clients.

APR '16 - JAN '17


Lokacart Farmer's App

IIT Mumbai

A joint initiative of Prof Ganesh Ramakrishnan, Dept of CSE, IIT Bombay, Prof Narendra Shah, CTARA, IIT Bombay and alumni Ashvin Gami, MD at StrategicERP and Mr Vikram Bansal of Lokavidya Technologies Pvt Ltd. 

This app enabled MSMEs to bring their fresh farm produce to various consumers, allowing them to manage inventory and sell with full e-commerce features.

Leading the design team at IIT-B, my goal was to create the user flows based on different use cases and personas that we could identify. 

Lokacart has over 50 sellers and around 5,000 buyers. One of the success stories for the Lokacart platform has been through Abhinav Farmers. 

Abhinav Farmers Club is a national award-winning group farming initiative located in Mulshi taluka, of Pune district of Maharashtra. 

It has been highly successful during COVID-19 to help farmers stay put and earn their living by selling their produce on the app.

JUL '14 - AUG '14


BFX Festival UK

Bournemouth, UK

Worked for my team as 2D lead and Nuke TD and produced the final film for the competition in just six real Production weeks ( one extra week was given to us to get used equipment, machine and various other things in and around Bournemouth University). We were supposed to produce a high-quality visual effects video lasting for 30 seconds. Every asset for this was created in the time frame given by the hosts. 

It was also a great learning experience for us as many industry professionals came and gave us valuable advice, which did help us a lot in finishing our film and also helped us in future, once we stepped into the actual industry after graduating.

MAR '14 - APR '14


Cardiff, UK

I directed and edited a series of Promo videos for NON EVANS, an International Rugby player, Olympic Games commentator, Commonwealth Games competitor and medalist (she is the only female to have competed at three different disciplines at the Commonwealth Games), TV and Radio presenter, successful businesswoman and recipient of an MBE.


2012 - 2015


BA (HONS) - 2:1

Cardiff, UK

Course: Visual Effects and Motion Graphics

This design-oriented degree taught me to integrate my technical skills perfectly with art and produce an excellent final product.

It even marked the start of my UI/UX Design journey, which further advanced to full-fledged product design.

2005 - 2011


GCE A level - Maths, Physics, Chemistry and Computer Science

Activities and Societies: School Basket Ball team captain, Athletics Team Captain, Drummer of the school rock band, Active member of the student council.

Kanpur, India

Professional skillset

Research | Innovation | IA

Mentoring | ADPList

Design Ops/Management

Stakeholder Management

Design Thinking

Product Sense


English (native-like)

Spanish (beginner)

Hindi (native)

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