Resume
Experience: 6+ years
JAN '23 - Present
DESIGN MANAGER/IC
Paytm
New Delhi
Growth: Direct impact on Rupay CC activations ~7% improvement. New user Merchant Payments in week 0 ~27% conversions achieved.
Payments: Direct impact on Payment History CTR ~20% improvement. Resolved issues with user flows enhancing experience.
DesignOps: Hired a new design team for a vertical followed by total revamp of design system and cross-functional design process.
JUL '20 - Dec '22
DESIGN MANAGER/IC
PokerBaazi (by Baazi Games)
New Delhi
Growth: Direct impact on First Time Deposits of new users.
Re-imagined game leaderboards for better LTV of poker players.
Gamification: Implemented gamification mechanics on various user flows across the app including Wallet, Offers, User Milestones.
Core Game: Crafted India’s best mobile poker playing platform, utilising new technologies like Rive/Lottie to enhance user delight.
DesignOps: Hired a new design team for a vertical followed by total revamp of design system and cross-functional design process.
FEB '20 - JUN '20
SENIOR UX DESIGNER
PokerBaazi (by Baazi Games)
New Delhi
Research: We created the brand new PokerBaazi, working closely with the Chief Product Officer and Head of Product at Baazi Games. Following were few of our goals:
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Initial market and competitor research to understand the standards that the new App had to achieve.
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Identifying different personas.
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Finalising the roadmap as per different design milestones to be achieved.
DesignOps: Hired a new design team for a vertical followed by total revamp of design system and cross-functional design process.
JAN '20 - FEB '20
SENIOR UX DESIGNER
Collegedunia
Gurugram
UX Audit/Revamp: Conducted UX Audit for various study abroad modules and revamped the main LP based on findings.
JUL '19 - DEC '19
UI/UX DESIGNER
9stacks Poker
New Delhi
9stacks poker is one of the online poker platforms in India. Working closely with CTO and CEO, I created the initial foundations for the unification project planned by 9stacks.
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Worked on a User Acquisition project.
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Gamified the journey of the first time recreational player on the platform.
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The new gamified experience directly affected the DAU and MAU numbers of the platform.
JAN '17 - JUN '19
UI/UX DESIGNER
Freelancer
India
Worked for various clients across India on various projects. This helped me develop my soft skills by multiple folds and gave me first-hand experience connecting with clients.
APR '16 - JAN '17
UI/UX DESIGNER
Lokacart Farmer's App
IIT Mumbai
A joint initiative of Prof Ganesh Ramakrishnan, Dept of CSE, IIT Bombay, Prof Narendra Shah, CTARA, IIT Bombay and alumni Ashvin Gami, MD at StrategicERP and Mr Vikram Bansal of Lokavidya Technologies Pvt Ltd.
This app enabled MSMEs to bring their fresh farm produce to various consumers, allowing them to manage inventory and sell with full e-commerce features.
Leading the design team at IIT-B, my goal was to create the user flows based on different use cases and personas that we could identify.
Lokacart has over 50 sellers and around 5,000 buyers. One of the success stories for the Lokacart platform has been through Abhinav Farmers.
Abhinav Farmers Club is a national award-winning group farming initiative located in Mulshi taluka, of Pune district of Maharashtra.
It has been highly successful during COVID-19 to help farmers stay put and earn their living by selling their produce on the app.
JUL '14 - AUG '14
2D LEAD
BFX Festival UK
Bournemouth, UK
Worked for my team as 2D lead and Nuke TD and produced the final film for the competition in just six real Production weeks ( one extra week was given to us to get used equipment, machine and various other things in and around Bournemouth University). We were supposed to produce a high-quality visual effects video lasting for 30 seconds. Every asset for this was created in the time frame given by the hosts.
It was also a great learning experience for us as many industry professionals came and gave us valuable advice, which did help us a lot in finishing our film and also helped us in future, once we stepped into the actual industry after graduating.
MAR '14 - APR '14
DIRECTOR/EDITOR
Cardiff, UK
I directed and edited a series of Promo videos for NON EVANS, an International Rugby player, Olympic Games commentator, Commonwealth Games competitor and medalist (she is the only female to have competed at three different disciplines at the Commonwealth Games), TV and Radio presenter, successful businesswoman and recipient of an MBE.
Education
2012 - 2015
UNIVERSITY OF SOUTH WALES
BA (HONS) - 2:1
Cardiff, UK
Course: Visual Effects and Motion Graphics
This design-oriented degree taught me to integrate my technical skills perfectly with art and produce an excellent final product.
It even marked the start of my UI/UX Design journey, which further advanced to full-fledged product design.
2005 - 2011
DELHI PUBLIC SCHOOL
GCE A level - Maths, Physics, Chemistry and Computer Science
Activities and Societies: School Basket Ball team captain, Athletics Team Captain, Drummer of the school rock band, Active member of the student council.
Kanpur, India
Professional skillset
Research | Innovation | IA
Mentoring | ADPList
Design Ops/Management
Stakeholder Management
Design Thinking
Product Sense
Languages
English (native-like)
Spanish (beginner)
Hindi (native)